By | July 18, 2012

Talk about an elegant rebel: a stately jeweller celebrates its wild side with a spectacular party to mark the launch of its cult-worthy new jewels

The grand Cartier Mansion in New York, as one might expect, proved a glamorous setting to kick off the iconic jewellerrecent retrospective, Cartier & Aldo Cipullo, New York City in the 70s. The point of all this glittering nostalgia was to honour Cipullo, the houseformer designer, whose iconic and forward-thinking work first made an impression when New York was undergoing an exhilarating cultural revolution: politics had turned upside down, musicians reacted, the arts movement was wildly edgy and scenemakers such as Bianca Jagger and Andy Warhol were shaking up the citynightlife at clubs such as Studio 54.

Indeed, channelling those hedonistic days of disco proved an intoxicating thrill for names such as designer Olivier Theyskens and model Karlie Kloss, who came together in the luxurious salons to take in Cipullooriginal designs and sketches. The most anticipated news of the night, however, was the launch of Juste un Clou, a new jewellery collection inspired by the nail bracelet created by Cipullo in 1971. The rebellious spirit of these pieces and the idea that hardware could be elegantly reinvented in the form of chic gold jewels proved the ultimate toast of the evening.


Bernard Fornas, president of Cartier International, hosted around 700 guests at the red-and-gold themed event, including actress Rachael Taylor, models Chanel Iman and Charlotte Casiraghi, Lou Reed and Renato Cipullo. Later, the after-party took on a wilder note when The Misshapes. James Murphy and the mezzo soprano Rita Ora (Jay-Zprotege) took to the stage.


Take a reality check: Cartiers subversive Juste un C ou bangles, which were reimagined from Cipullo s original designs of the 70s, are made in yellow, white or pink gold and with pave-set diamonds.


When he created the hugely popular Love bracelet in 1969, Cipullo cemented his reputation as a visionary in his field. Cartierexhibition served to highlight his intellectual approach to design that was at once raw and daring yet unquestionably chic. On show were all Cipullosignatures inspired by popular art. zodiac symbols and good luck charms.